Silver Economy Opportunity in Africa
Africa is often seen as the world’s youngest continent, but the reality is changing. With life expectancy rising and traditional family structures shifting, there is a growing demand for professional senior living solutions. This is the essence of the Silver Economy, the opportunities created by serving the needs of older adults through healthcare, housing, wellness, and technology. For Africa, this isn’t just a necessity; it’s an untapped market with the potential to transform how we view aging.
At VitaHaven Limited, we see the Silver Economy as more than a trend it’s a chance to create lasting impact. Through premium assisted living, healthcare-integrated communities, and holistic wellness programs, we are setting a new standard for dignified senior care in Africa. By investing in this space, we’re not only meeting a rising need but also creating sustainable solutions that strengthen families, build jobs, and prepare communities for the future.
Why Invest in VitaHaven?
We have a vision for the future of senior living.
At VitaHaven, we combine planning with deep understanding, always thinking ahead while drawing on broad expertise. That means knowing the challenges communities face today, anticipating how needs will shift tomorrow, and delivering solutions that make a real difference in people’s lives.
Innovation drives better care.
We don’t just react our team develops cutting-edge approaches to make living environments safer, more comfortable, and more enriching. From wellness programs to thoughtful design, our focus on innovation ensures care is both high-quality and low-stress for residents and families alike.
Flexibility that meets people where they are.
Every community is different, and that’s a strength, not a limitation. We build custom solutions from culturally aligned programming to facility layout and staffing that reflect local
We know that every decision has an impact
At VitaHaven, every decision we make shapes the future of senior living in Africa. By combining real estate, healthcare, hospitality, and ecosystem spin-offs, we’ve built a model that creates both social impact and long-term value. Each element works together to ensure that residents experience dignity, safety, and comfort, while investors see sustainable growth.
Real Estate Model
This model focuses on owning, developing, and managing physical assets that form the backbone of integrated senior living communities. It includes constructing premium residences, wellness facilities, and medical buildings designed to provide comfort, safety, and long-term stability. Real estate acts as both a functional workspace and a long-term asset that grows in equity and value over time.
Healthcare Model
Embedding healthcare services directly into the living environment ensures resident well-being and operational efficiency. Whether through on-site medical teams, partnerships with clinics, or periodic wellness visits, health services are part of the community’s core offering. This adds genuine value, not just comfort, but proactive, day-to-day care.
Hospitality Model
Inspired by hospitality best practices, this model transforms senior living into an experience, not just housing. Think hotel-caliber amenities, concierge-style service, curated social programming, and warm, dignified design. This approach ensures residents feel at home while enjoying the comforts and personalized touches of a high-end hospitality environment.
Ecosystem Spin-Offs Model
This is about building an ecosystem creating business spin-offs and partnerships that complement the core offering. Examples include wellness academies, home care services, tech-enabled family communication platforms, or spin-out programs like educational services or rehabilitation clinics. These affiliates enhance value for residents and families while providing scalable revenue opportunities beyond the physical site.
A strong foundation
From the day it all started, VitaHaven has been guided by one vision: to redefine aging in Africa with dignity, wellness, and purpose. Each milestone marks not just growth, but progress toward building the continent’s leading eldercare ecosystem.
The Genesis
Ife Olaore drafts the first business plan for VitaHaven, setting the foundation for what would become Africa’s premium senior living brand.
Building Legitimacy
VitaHaven completes CAC and EFCC registration, forms its governance board, and retains key partners in architecture, law, and consulting. A $3M seed fundraising campaign is launched to prepare for the first campus.
The First Stone
Groundbreaking begins in Abeokuta. Roads and infrastructure are developed, and construction starts on VitaHaven’s 15-unit flagship campus.
Opening Doors
VitaHaven dedicates and opens its first assisted living campus, while the VitaHaven Institute welcomes its first 4 cohorts of 30 students each.
Proving the Model
Operations stabilize with a target of 85% occupancy. Expansion plans include a 35-unit upgrade in Abeokuta and acquisition of 20 acres in Lagos for a second campus. The Institute doubles capacity to 240 students annually.
Regional Powerhouse
Abeokuta expands to 35 beds, while a 165-bed flagship campus launches in Lagos with rehabilitation and independent living facilities. VitaHaven Digital also goes live, offering homecare and remote services.
Continental Expansion
New campuses open in Abuja, Ibadan, Abia, and Osun, while VitaHaven expands across borders into Accra (Ghana), Angola, and either Kenya or South Africa. Bed count grows to nearly 2,000, establishing VitaHaven as Africa’s premium eldercare brand.
The Future Secured
VitaHaven operates over 2,500 beds across 7–8 markets, with a fully integrated ecosystem covering residential care, rehab, independent living, and digital health. The company prepares for global consolidation through either private equity acquisition or IPO.
Our Commitment
At VitaHaven, Corporate Social Responsibility is central to our operations. We believe eldercare should uplift not only our residents, but the wider community. Through the VitaHaven Foundation, we support health initiatives, caregiver training, family assistance programs, and sustainability projects that create lasting social impact.
